Although lead generation is a key part of the sales process, clearly defining a strategy on securing new clients seems to be a difficult task for many sales organizations. We set out to try to answer the question: how do successful businesses maximize their sales team’s time and minimize the cost of lead generation?

Evaluate Your Lead Generation Strategy

Our data results helped us uncover three strategic topics to consider when evaluating different lead generation initiatives:

  1. Effectiveness – which lead generation activities produced the most quality leads?
  2. Cost – what were the tangible costs for each lead generation initiative?
  3. Time – how much time did it take to create and follow up on each initiative?

Utilizing Referrals to Create New Clients

Our survey highlights what the most successful sales leaders have known all along: referrals are one of the most effective tools for lead generation .

When it comes to investing where exactly to create these referrals, our survey also uncovered that the most successful platforms for hunting for new clients are:

  • LinkedIn
  • Event Participation (Networking Events)
  • Digital Marketing Campaigns

Developing a consistent prospecting routine can help you find the types of clients you want to attract. This report will help you determine the best lead generation methods for your business by defining your strategy and creating more relevant opportunities.

Fill out the form to download a full copy of the report or review our other resources here .

英雄联盟竞猜视频比分 Research Center Reports

Explore all of 英雄联盟竞猜视频比分's latest research.

Sales and Marketing Alignment

Sales and Marketing Alignment Remains a Major Challenge Close alignment between sales and marketing is potentially the greatest opportunity for improving business performance today. Yet at most organizations, sales and marketing are still working in separate silos, and are often working at cross purposes. Only 10% of organizations surveyed reported satisfactory alignment and optimally effective…

Download Report
What Buyers Want and How Buyers Work-英雄联盟竞猜视频比分 Research Center

What Buyers Want and How Buyers Work

It’s obvious that the pandemic forced the buyer/seller relationship online. The organizations that survived this transition and thrived are the ones who quickly adapted to fit this new world. The reality is that digitization was always going to happen – it has been anticipated for quite some time. COVID simply accelerated its arrival. Buyer’s Process…

Download Report
Overachieving Sales Performance-英雄联盟竞猜视频比分 Research Center

The Essential Components for Sustaining Overachieving Sales Performance

Explore the dynamics of selling today, tomorrow, and into the future.

Download Report
Client Retention-英雄联盟竞猜视频比分 Research Center

The Critical Elements of Proactive Client Retention

These are clearly challenging times for all of us and leaving aside the enormous anxiety over health issues for our loved ones, friends and colleagues, there are also the commercial issues.

Download Report
The Client Experience-英雄联盟竞猜视频比分 Research Center

The Client Experience

Client experience is set to become one of the most important issues facing businesses in every market.

Download Report
Leading from the Front-英雄联盟竞猜视频比分 Research Center

Leading from the Front in Challenging Times

Whatever label we choose to hang on our new preferred style of selling, there will be considerable implications for sales management.

Download Report